Changing trends in traditional TV viewing
Don’t you think our conversations around the age-old ‘idiot box’ has dwindled with time? It’s not common anymore to hear from a mother, “Listen, pass me the remote!” or the father saying, “Oh God, can we please change the channel?” or even something like “My son has his board exams this year, you know, so I disconnected the cable TV at home.”
According to an article (link below) in the Business Line, data based on a consumer survey performed by Accenture Digital states that the percentage of Indian consumers who prefer watching shows on TV sets plummeted from 47 per cent to 10 per cent over the last one year, i.e. 2016 to 2017.
There used to be a time when Mom, Dad, my brother and I used to sit in front of the TV after our Sunday lunch to watch a blockbuster movie together, followed by the afternoon siesta. Things are different now; my kids usually stick to their PCs or tabs after the Sunday lunch. Even if they want to watch the TV, we are hardly ever able to decide on a common thing to watch.
While TV remains the most common single screen source of consumption, the preferred device among consumers especially the millennials, remain the phone, laptop or tablet. With Netflix, Hotstar and Amazon Prime making an entry, there is a rising trend of consuming content from laptop, tablet and smartphone screens.
Data Source: Nielsen
Published in: July 2017
As it can be inferred from the graph above, the percentage change in weekly hours of TV watching has drastically reduced when it comes to millennials while it only picks up by a margin for those above 50 years old.
“HEEHAHAHAHAHHA,” Ravana would laugh aloud and have all of us in splits. Whether it was the Ram Leela organised by various colonies in their own small setup, or the ones performed on a larger-than-life stage – all of us have our countless childhood memories of watching or being a part of a Ram Leela rendition. They are still very much a part of our lives but not in the traditional way as they used to be. No longer wanting to snail through the chaotic city roads, brave the huge crowds, and sit for long hours in front of a stage, we now prefer streaming content on the various electronic devices we own – smartphones, laptops/desktops, televisions and tablets. We look forward to hearing about the best Ram Leela setups through our Facebook newsfeeds and Whatsapp forwards.
So this time around, we at Honeywell Connection , decided to join the topical bandwagon and bring Ram Leela to your mobile and laptop screens – digitally and creatively, via our social media properties – Facebook, Twitter and Instagram.
With our series, #DigitalRamLeela, we broke down the story of the Ram Leela into ten simple episodes and went on to portray it in a very tech-savvy fashion. The #DigitalRamLeela takes you through the story of the victory of good over evil vis-à-vis the timelines of the major characters from the epic – Rama, Sita, Laxman, Hanuman, Ravana and others.
From Lord Rama updating his marital status and checking-in to the forest with Sita and Laxman, to Hanuman sending a friend request to Rama, and Hanuman setting fire to Lanka, singing ‘I set fire to the rain’, the story is narrated in a very quirky manner, taking into consideration the psyche of our digital audience. The process itself made us revisit all the old stories and myths from our childhood. We hope to bring back to you the memories of knowing Lord Rama’s story by heart, and experiencing the joy of narrating it perfectly well, once again! Signing off and wishing you all a very Happy Dussehra!
10 ways we wish goodness will win over evil across all our digital screens this festive season.
- Hello Wifi, Goodbye Bad Connectivity.
Home is where the WiFi connects, but what happens when it doesn’t? Are you connected to the right address? Are you feeding in the right password? Maybe crosschecking these things will help.
- Say no to dropped calls!
You are involved in an intense discussion, only to realise that you’ve been talking to yourself. Maybe a change of your network or a new device is all that you need.
- 3G being stingy?
Got a recharge done a few minutes back but 3G still not working? Are you sure that you have enabled the service? Maybe a chat with your service provider will help.
- Smartphone – not so smart after all!
When the smartphone doesn’t show you the optimum network level, try rebooting your phone, or move to a new spot with better network.
- Need some space?
Ever exploited the memory capacity of your phone more than you should have? Is expanding your phone memory an option for you? Taking a backup of some old images, songs and messages may give you the much-needed space!
- Take your cables with you.
Never give your battery the chance to run out on you. Carry your charging cables with you at all times.
- Words getting lost in the middle?
Can’t catch all the words in a chat? It could be connectivity. Move to another room, or preferably an open area to fix the cracking conversation.
- Screen stuck in time?
On a video call but the image stops moving? It could be anything from an overcrowded phone memory, to a bad network. Diagnose and fix for smoother video-chat-time!
- What’s hot? Your smartphone for sure.
We’re all up for fiery conversations, we can tame heated moods but we surely prefer if our phones wouldn’t heat up. Avoid using your phone as it gets charged, try to not overcharge it and make sure you are using an original battery!
- Grammar on your side!
Don’t you hate it when you are making a point, but bad spelling makes you lose the argument? Turn on autocorrect to make sure your vocabulary and grammar are always on your side in a debate.
Technology has transformed our lives in every manner possible. Today we can be much productive – GET MORE DONE, that we ever could with the help of Technology. We can stay connected with from anywhere and at any time, no matter how far our friends or family may be. – STAY IN TOUCH. We can have much more enjoyable and immersive experiences – HAVE MORE FUN. Today our lives revolve around four major screens – the mobile phone screen, the tablet screen, the laptop screen and the television screen. Oh and of course, there are times when we are using more than one device simultaneously. Almost everyone out there today has varied experiences when it comes to these screens. Honeywell Connection as a brand aspires to make this experience richer, more immersive and seamless for our Consumers.
A sleek high-end LED TV will only give you great images and an immersive user experience when you plug in the right HDMI cable, that allows you to use the LED TV to its full potential. Your smartphone will be of use only when u have enough battery power to use it, and don’t we all know the pain we go through trying to get our phones charged while we are on the move. The smartphone will last longer and give you optimal service only when you use branded accessories that are robust and come with the assurance of quality.
The brand Honeywell Connection came to India in September 2016, with a wide range of products, peripherals and accessories, which are now widely available across the Indian sub-continent. The brand stands apart from the others in the marketplace owing to its commitment to delivering superior user experience across all the 4 screens. To this end, Honeywell Connection offers a range of seven sets of products. These include Laptop essentials, Audio cables, Car chargers, HDMI cables, Surge protectors, Charge and sync cables, and Adapters.
With the ever-increasing demand for products like mobile phones, tablets, laptops, TVs, digital cameras, etc in the electronics market, there is a rise in the demand for quality electronic accessories. Even though consumers usually put in a lot of research before finalizing a purchase of a laptop or a mobile phone, when it comes to electronic accessories, often they go in for whatever is easy to find and is the cheapest cost. By providing top quality products that are easy to use and fairly priced, Honeywell Connection aims to address this issue and ensure every user has an unparalleled experience across any of the four screens.