“HEEHAHAHAHAHHA,” Ravana would laugh aloud and have all of us in splits. Whether it was the Ram Leela organised by various colonies in their own small setup, or the ones performed on a larger-than-life stage – all of us have our countless childhood memories of watching or being a part of a Ram Leela rendition. They are still very much a part of our lives but not in the traditional way as they used to be. No longer wanting to snail through the chaotic city roads, brave the huge crowds, and sit for long hours in front of a stage, we now prefer streaming content on the various electronic devices we own – smartphones, laptops/desktops, televisions and tablets. We look forward to hearing about the best Ram Leela setups through our Facebook newsfeeds and Whatsapp forwards.
So this time around, we at Honeywell Connection , decided to join the topical bandwagon and bring Ram Leela to your mobile and laptop screens – digitally and creatively, via our social media properties – Facebook, Twitter and Instagram.
With our series, #DigitalRamLeela, we broke down the story of the Ram Leela into ten simple episodes and went on to portray it in a very tech-savvy fashion. The #DigitalRamLeela takes you through the story of the victory of good over evil vis-à-vis the timelines of the major characters from the epic – Rama, Sita, Laxman, Hanuman, Ravana and others.
From Lord Rama updating his marital status and checking-in to the forest with Sita and Laxman, to Hanuman sending a friend request to Rama, and Hanuman setting fire to Lanka, singing ‘I set fire to the rain’, the story is narrated in a very quirky manner, taking into consideration the psyche of our digital audience. The process itself made us revisit all the old stories and myths from our childhood. We hope to bring back to you the memories of knowing Lord Rama’s story by heart, and experiencing the joy of narrating it perfectly well, once again! Signing off and wishing you all a very Happy Dussehra!