Ketan founded Creative Peripherals and Distribution Limited with his wife Ms Purvi Patel in the year 1992. His expertise lies in business development, business strategy, product marketing, business planning, key account management, team management, sales management, entrepreneurship, strategic planning, channel expertise and competitive analysis. With over 28 years of industry experience, Ketan is Creative Peripherals’ principal entrepreneurial force and strategic visionary. Today Creative Peripherals is a Value-Added Distribution firm and entry specialist for all new brands, having its presence in PAN India and representing 25 global brands. Ketan is a pioneer in the electronics and IT distribution industry. With innovative and forward thinking, he conceptualized many industry initiatives and practices. Over the years, he has developed critical and longstanding relationships with many of the industry's IT, Imaging, Lifestyle and Telecom brands. Under Ketan’s innovative leadership, Creative Peripherals was the very first (add innovative and unique programs conducted or initiated). His focus on product knowledge, exemplary service and the highest quality standards established Creative Peripherals as a benchmark in the open market for consumer digital and lifestyle products. As a CEO of CPDL, his responsibilities include maintaining vendor relations, new product development and taking new initiative for the company's evolution and growth. He monitors the operations and the overall functioning of the company Ketan has an engineering degree. He is an MBA graduate from IIM Bangalore. He is a veteran entrepreneur who is always open to ideas and constantly looking forward to evolving the company and the people in it.